FARGO – A lawsuit filed in federal court alleges that a Fargo strip club used images of professional models in their advertising without permission and without paying for the use of the images.
The suit in the United States District Court also argues that the 17 models named as plaintiffs were unrelated to the Northern Gentlemen’s Club and that the use of their images in advertising for the company could harm their reputation and make it more difficult for them. to find work.
The lawsuit is asking the court for compensation for the use of the images and a permanent injunction prohibiting the strip club from using the images of the women for promotional purposes.
He also seeks damages, the amount of which must be proven at trial, and tripling of damages as permitted by law.
The Northern Gentlemen’s Club declined to comment.
Online court records for the case do not yet identify a lawyer representing the company.
The lawsuit claims that although he was not allowed to do so, the strip club ran advertisements on social media, including Facebook, Instagram and Twitter, featuring images of the plaintiffs, which it claims the trial constituted a false association; fake ad; unfair competition; and violations of the common law right to publicity âby appropriation, negligence, violation of North Dakota’s deceptive marketing practices law and unjust enrichmentâ.
The plaintiffs named in the lawsuit are: Carrie Minter; Cielo Jean Gibson; Dessie Mitchell; Eva Pepaj; Hillary Hepner; Ina Schnitzer; Irina Voronina; Jaime Edmonson Longoria; Jessica Hinton; Katarina Van Derham; Kimberly Cozzens; Lucy Pinder; Paula Canas; Rachel Koren; Sara Underwood; Tara Leigh Patrick and Tiffany Toth Gray.
According to the lawsuit, the plaintiffs reside in a number of locations in the United States and abroad, including California, Texas, South Carolina, Florida and Washington in the United States, as well as Germany and UK.
Using the images of the women, the lawsuit says the strip club “fraudulently represented to the public that the plaintiffs approve, are affiliated, would perform or agree to advertise the club” and that the strip club -tease âhijacked the images and identities of the plaintiffs with total disregard for the rights of the plaintiffs.