The Converse Pride Collection 2022 is united by a graphic treatment representing the beautiful diversity of the LGBTQIA+ community. The season’s mantra, “Family, Unity”, appears on silhouettes such as the Chuck 70, Chuck Taylor All Star and Run Star Motion, as well as a Chuck Taylor All Star Lift Ox, All Star Slide and, for the first time, the One Star, as well as an assortment of clothing and headgear. A patchwork design, inspired by a gradient rainbow bandana print, evokes a sense of warmth, home and belonging. Rainbow graphics and flowing lines are found throughout the shoes in the collection.
Converse By You, the brand’s product customization platform, offers customizable options including the “All Star” crest, license plate and laces – inspired by Pride, Bisexual, Pansexual, Lesbian , non-binary and transgender, and unity flags for a more inclusive approach to self-expression.
The collection is accompanied by a digital campaign called “Found Family”, which features stories and content from the brand’s LGBTQIA+ community, including members of Converse’s Pride employee network, grassroots All Star community and of its social and community impact partners.
More than 50 creatives from Converse’s LGBTQIA+ community around the world, from Detroit to Seoul, contributed their Found Family stories to this year’s Pride campaign. Together, their stories – told through photographs, written letters, audio clips and artwork – are curated in a digital gallery, which is now on display at Converse.Gallery/found-family. An upcoming film by Richie Shazam, made in association with Converse, tells the story of his Found Family and will premiere at the Tribeca Film Festival in New York.